Book description
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law).The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits.
Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.
Table of contents
- Front Cover
- Title Page
- Copyright
- Dedication
- Contents
- Acknowledgment
- Chapter 1 Market Opportunity and Segmentation — The Diverse Role of Studios and Networks
- Chapter 2 Intellectual Property Assets enabling Distribution — The Business of Creating, Marketing, and Protecting an Idea
- Chapter 3 Financing Production: Studios and Networks as Venture Capitalists
- Chapter 4 Theatrical Distribution
-
Chapter 5 The Home Video Business
-
Compelling Value Proposition
- History and Growth of the Video Business
- Early Roots: Format Wars and Seminal Legal Wrangling
- The Betamax Decision: Universal v. Sony
- The Early Retail Environment: The Rental Video Store
- Transition from Rental to Videos for Purchase: Retail Expands to Accommodate Two Distinct Markets for Video/DVD Consumption
- The Emergence of and Transition to DVDs
- Beyond an Ancillary Market: Emergence of the Made-for-Video Market
- Next Generation DVDs: Blu-ray versus HDDVD — Format War Redux
- Product Diversification
- Maturation of the DVD Market and Growing Complexity of Retail Marketing
- Inventory Management and Impact on Pricing and Profits
- International Variations
- Video economics and Why Video Revenues are Uniquely Profitable to Studios
- The Future of Video
-
Compelling Value Proposition
-
Chapter 6 Television Distribution
-
Free Television (United States)
- Free Television Market Segmentation
- Free Video-on-Demand and Internet Access — What Does Free TV Mean?
- Distribution Patterns and Windows: The Decline of Ratings for Theatrical Feature Films on TV and Evolution of the Market
- Economics and Pattern of Licensing Feature Films for TV Broadcast
- First Run TV Series
- Syndication Window and Barter
- Online’s “Short Tail” versus “Long Tail” and Impact on Syndication
- Impact of Elimination of Fin/Syn Rules and Growth of Cable
- Basic Economics of TV Series
- Up-front Markets, Mechanics of Advertising Sales, and Ratings
- Internet Intersection — Live + What?
- Pay Television
- International Market
- A New Landscape — Impact of DVRs, VOD, and Digital Television
-
Free Television (United States)
-
Chapter 7 Internet Distribution, Downloads, and On-demand Streaming — A New Paradigm
-
Grand experiments and Revolutionary Changes in Consuming Video Content: Downloads and On-demand Access Coming of Age
- The Explosion of Video on the Web
- Download Services — Challenges to Adoption, Growth through Internet Leaders Not Pirates, and a Market Made by iPods
- Download Revenue Model Wars I: Subscription versus Pay-Per-Download
- Streaming — Fundamentals of Monetizing Internet Advertising
- Internet Viewing and Immediacy of Content — Video on the Monitor and the YouTube Generation
- Revenue Model Wars II: Free TV Advertising Supported versus VOD
- Living Room Convergence — Truly Marrying the TV and Computer
- Impact on Residuals and the Changing Landscape: How Online and Download Revenues became the Focus of Hollywood Guild Negotiations and Strikes
- Beyond Professional TV and Video — User Generated Content
-
Grand experiments and Revolutionary Changes in Consuming Video Content: Downloads and On-demand Access Coming of Age
- Chapter 8 Ancillary Revenues: Merchandising, Video Games, Hotels, Transactional Video-on-demand, Airlines, and Other Markets
- Chapter 9 Marketing
-
Chapter 10 Making Money — Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing
- Profit Participation Accounting
-
Gross and Net Profits: How are They Defined and Calculated?
- Included and Excluded Revenues
- Certain Costs Always Deducted
- Distribution Fees
- At the Source Recognition
- Distribution Costs and Expenses
- Gross Participations, Deferrals, and Advances as Cost Items
- Imputed Costs: Production and Advertising Overhead, Interest
- Phantom Revenues: Allocating Taxes and Other Non-Picture-Specific Items
- Net Profits: An Artificial Breakeven Point and Moving Target
- Gross Participations/Profits
- Impact of Categorizing Costs as Production vs. Distribution Costs
- Online Accounting: Simple Revenue Sharing and the Net Profits Divide
- Variations of Profit Participation
- References
- Index
Product information
- Title: The Business of Media Distribution
- Author(s):
- Release date: December 2012
- Publisher(s): Focal Press
- ISBN: 9781136057656
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