Book description
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
Table of contents
- Cover
- Halftitle
- Title
- Copyright
- Contents
- Acknowledgements
- Introduction
-
Chapter 1: Why Get into Streaming and Digital Media?
- 1.1 The key question is not can you build a streaming business, but should you?
- 1.2 Using digital media for revenue generation: The value in managing your own content, channels, and customers
- 1.3 Using digital media to reduce costs and increase communication: leveraging digital media for different applications
- 1.4 Early successes show big returns if they’re done right
-
Chapter 2: Technology Primer: The Basics of Streaming and Digital Media
- 2.1 Introduction to streaming and digital media technologies
- 2.2 Technical variations of Internet media from traditional broadcasting
- 2.3 The fundamental difference in cost structures between the old and new
- 2.4 Why broadcast quality is different from Internet quality
- 2.5 Typical quality measurements for streaming and digital media
- 2.6 Content security: digital media means a user can record an exact copy
- 2.7 Case studies
-
Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business
- 3.1 Given these technology issues, what should you focus on when building your digital media business?
- 3.2 Four key principles of a stable digital media strategy: scalability, security, intelligence, and quality
- 3.3 Scalability: a scalable delivery strategy can cut delivery costs over traditional broadcast
- 3.4 Security: digital rights management (DRM) security technologies make streaming and digital media safe and sound
- 3.5 Intelligence: getting accurate, reliable, usable usage and audience intelligence
- 3.6 Quality: assuring media fidelity and quality when delivering content over the Internet
- 3.7 Case studies
-
Chapter 4: It’s Not Child’s Play: Learning from the Pitfalls of the Past Three Years
- 4.1 In the Internet land grab and rush for revenue, early companies forgot to manage the costs for streaming and digital delivery
- 4.2 You can avoid the top four mistakes made in the early days by understanding the business impact of licensing, security, distribution, and quality
- 4.3 Don’t let your strategy get sidetracked by the media player market share numbers
- 4.4 The changing value of CDNs for streaming and digital media distribution
- 4.5 The most common outsourced application—live webcasting
- 4.6 Quality is so important it deserves its own chapter—Chapter 5
- 4.7 Case studies
-
Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm
- 5.1 If you don’t have good content or sufficient quality, don’t bother
- 5.2 The definitions of “good content” and “sufficient quality” change depending upon your target audience, usage, price charged, etc.
- 5.3 Some content is excellent for streaming or digital media, while others are unsuitable
- 5.4 When determining the best quality for your company, make sure you understand the four sides of the digital media “business square”
- 5.5 If you change audience size, then you’ll have to change your delivery strategy
- 5.6 Content size does matter when it comes to streaming and digital media
- 5.7 Encoding bit rates affect content quality—and your target audience
- 5.8 Case studies
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Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business
- 6.1 Based on interviews with people building these systems today, here are some guidelines for building and managing a streaming or digital media business
- 6.2 Pricing: understanding costs and what you should pay
- 6.3 Build versus buy
- 6.4 Understanding the most commonly used multimedia applications for enterprise communications
- 6.5 A summary checklist to use when building a successful streaming business
- 6.6 Case studies
-
Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business
- 7.1 The Internet can significantly impact other areas of a media business
- 7.2 Managed delivery: cut weeks out of media production cycles and push post-production times to the limit
- 7.3 Using media as part of a customized web portal to increase sales and improve customer satisfaction
- 7.4 Putting your knowledge into action
- 7.5 Case studies
- Appendix A: Use of Streaming and Digital Media Report
- Appendix B: Enterprise Streaming: Return on Investment Report
- Glossary
- Index
Product information
- Title: The Business of Streaming and Digital Media
- Author(s):
- Release date: August 2012
- Publisher(s): Focal Press
- ISBN: 9781136036811
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