Index
A
Adtech London, 23
advertising
behavioral targeting, 135
contextual marketing, 135
matching content and context, 141
facial expressions, importance of, 54-58
familiarity
“familiarity with a twist,” 46-47
human nature, appealing to, 30-31
“The Most Interesting Man in the World” campaign, 131-132
Scientific Advertising, xvii
semantic targeting, 136
spokespeople, xi
“Whats My Number” campaign, 133
affirming decisions, confirmation bias, 172-177
age, impact on decision making, 169-170
Alemanno, Alberto, 20
Alter, Adam, 114, 146, 149, 169
Ambridge, Ben, 130
Amoo-Gottfried, Kofi, 163 ...
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