What Makes Us So Sure?

Not all that is described here happened by design. Often, the best strategies evolve in response to unforeseen situations rather than a rational assessment of the environment. The approaches evolved during some difficult times that Cisco had to endure. Attempting to increase productivity in difficult times taught us to be innovative.

The book has not been written to demonstrate that Cisco has it all figured out, but instead to document our experience as we muddled through when responding to the changing business around us. We share the thoughts, experiences, and ideas presented in the following chapters with the hope that they will prove to be valuable tools for you. The information presented here might help to reduce your ...

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