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The Business Case For E-Learning by Nader Nanjiani, Tom Kelly,

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Chapter 10. Certifications as a Branding Tool: Sponsoring a Certification Program

The most common use of certifications involves individuals completing association or vendor-based certifications to demonstrate their skills to employers or customers. Vendor-based certifications are those sponsored by manufacturers such as Cisco Systems. Association certifications, also referred to as neutral certifications, ...

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