EIGHT

The Road to Results

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident.

—ARTHUR SCHOPENHAUER

THE FINAL STEP IS FREQUENTLY THE HARDEST. IT IS THE SUCCESSFUL execution of the plan.

Many companies have foundered because they couldn’t accomplish the objectives laid out in a plan. Many otherwise insightful managers have accurately diagnosed their point of departure, have carefully mapped out their point of arrival—and then have gotten lost on the journey. “Hundreds of studies examined the success rates of change initiatives that were heavily dependent upon people,” reported the Web site Workforce.com in 2003. “The results are sobering: most studies cited failure ...

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