ONE

The Two Keys to Breakthrough Results

You only have to do a very few things right . . . so long as you don’t do too many things wrong.

—WARREN BUFFETT

GARY DICAMILLO TOOK OVER POLAROID CORPORATION IN 1995. It was his first job as CEO, but he was hardly inexperienced. He had gone to Harvard Business School and built a successful career. Before coming to Polaroid he was a high-ranking executive at Black & Decker, charged with turning around the company’s power tool division. Though trained as a chemical engineer, he described himself as a “consumer products guy.” The press portrayed him as smart, likable, and decisive.

Polaroid’s board knew that the company faced some strategic challenges. Its signature instant cameras weren’t the big hit that ...

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