Foreword
Sir Richard Branson
When I started Virgin several decades ago, I was excited to build businesses that made people's lives better. Holding true to this dream is an ongoing journey. We are constantly looking at ways to reinvent what we do to take better care of people and the planet, as well as make a profit. We've had some great successes, and we've also had our share of spectacular failures.
Over the last decade, we've seen a rapidly evolving movement of business leaders who want to create a “Plan B for Business” that connects the entrepreneurial drive to succeed with the needs of growing numbers of people and a planet under pressure. I've had the great pleasure of working with Jochen and John to take on this challenge. Both of them ...
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