The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line

Chapter 6Level the Playing Field

Today's markets are often so skewed toward unsustainable outcomes, toward ultimate breakdown, that to put things right we will need to disrupt today's playing fields, upsetting many incumbents—and tilting the pitch in favor of insurgents determined to tackle the Breakthrough Challenge.

Breakthrough leaders know that it is critically important for the market playing field to be made as level as possible through introducing fairer regulations, rethinking incentives, campaigning against perverse subsidies, and fighting corruption. In contrast, leaders who succumb to short-term thinking, ignoring the future in favor of the next quarter, all too often fail to make the connection between sustainability and a level ...