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The Brand Messiah by Jonathan Gabay

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Chapter 9

PRECISION, ESPECIALLY AT EVENTS, came at a price: hard work and judicious use of gaffer tape.

Two days earlier, the arena was a chaotic conundrum of cameras, jumper cables, video systems, lasers, mirrors, broadcast engineers, smoke machines, set designers, cups of tea, mixing desks, projectors, pulleys, lights and frantic rabbits, tested to their limits by twitchy managers. Luckily, Amy had planned ample time for crews to get rigged, rehearsals to be made and definitive details double-checked.

Despite her last minute nerves, Matt assured Amy that Sam would be fine without formal rehearsals. “He’s a professional’s professional.”

Huw had written the script. It received both his own and Sam’s sign-off. Amy accepted Matt’s promises, albeit ...

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