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The Brand Messiah by Jonathan Gabay

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Chapter 5

FEELING SOMEWHAT AWKWARD AT her shoulders being gently clutched, Amy swivelled round from studying the upcoming live road show planning schedule. The project was huge and, as well as coordinating an international team, she had to deal with office politics.

“How is it going?” Matt asked.

“All’s on track. The e-shots are producing good numbers. The quality of related Tweets and Google+ recommendations have picked up some nice community engagement. Irina Chernikova (she joined from Smart Insights) puts it down to Facebook credits and gamification. It’s gone more viral than the 2011 ‘Free game for playing the game’ project. Jim has linked it to a ‘JustGiving’ page.”

“Neat. Who came up with that?” asked Matt.

“Huw Sayer, a bright copywriter. ...

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