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The Brand Messiah by Jonathan Gabay

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Chapter 2

IT CREPT UP ON him. Sam had become a mindless junkie. He was nowhere without the in-built Satnav. Luckily, if he took the occasional wrong turn, the guide patiently re-routed him. The Satnav’s arrows had done a reassuring job. Kate Bush’s album, ‘Fifty Names for Snow’, was relaxing. Time passed quickly. Familiar crackle of cobbles beneath the XK-S Coupe’s Pirelli tyres set off Sam’s deeper Pavlovian conditioning instincts. He was almost home.

Kate Bush’s mild as a dove, gentle voice drifted through the custom fitted, Bowers & Wilkins speakers. “... You’ve got forty-four to go” she sang, counting the 50 names. By the time Kate reached ‘32’, Sam had bought the supercharged 5.0 litre V8 to a stop. He finally switched off the music, pruning ...

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