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The Brand Messiah by Jonathan Gabay

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Chapter 13

IN ADDITION TO THE training, Think Tank café, free Red Bull Editions and biscuits on each floor, selected 10 per cent managers had budgets for Christmas client dinners, and were offered tickets to industry business briefings.

Global conferences sat them at tables next to potential clients and pestilential contenders. Depending on a client’s sophistication and manager’s expenses, the Suits plied clients or contenders with drinks and smokes. Some offered Martell Cordon Bleu and draws on La Flor Dominicana Double Ligero cigars, but for most, cheap white wine and vodka mixes invariably spilt the beans (and exterior sphincter).

Everybody, with the exception of workers on the first and second floors, appreciated the summer tri-weekly Friday ...

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