The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity

List of Figures, Tables, and Exhibits

Figure 1.1:	Key Trends Impacting Nonprofit Brands
Table 1.1:	The Nonprofit Brand Paradigm Shift
Table 1.2:	Principles of the Brand IDEA Framework
Figure 2.1:	Differences Between For-Profit Brand Management and the Brand IDEA
Figure 3.1:	Sample Perceptual Positioning Map
Figure 3.2:	The Impact of Differentiation and Positioning on Competition and Duplication in the Nonprofit Sector
Figure 3.3:	The Building Blocks of Nonprofit Brand and the Brand IDEA Framework
Figure 4.1:	The Role of Brand Cycle
Figure 8.1:	Interrelationship of Brand Integrity, Brand Democracy, and Brand Affinity
Table 8.1:	Conduct Research and Assessments
Table 8.2:	Drive Alignment
Table 8.3:	Support Brand Ambassadors
Table 8.4:	Create ...