Copyright
THE BRAND GAP (REVISED EDITION)
HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN
A WHITEBOARD OVERVIEW BY MARTY NEUMEIER
NEW RIDERS1249 EIGHTH STREETBERKELEY, CA 94710510/524-2178800/283-9444510/524-2221 (FAX)
NEW RIDERS IS AN IMPRINT OF PEACHPIT, A DIVISION OF PEARSON EDUCATION
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COPYRIGHT © 2006 BY MARTY NEUMEIER
PROJECT EDITOR: BECKY MORGANPRODUCTION EDITOR: LUPE EDGARINDEXER: CHERYL LENSERBOOK DESIGNER: HEATHER MCDONALD
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ALL RIGHTS RESERVED. NO PART OF THIS BOOK MAY BE REPRODUCED
OR TRANSMITTED IN ANY FORM BY ANY MEANS,
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WITHOUT THE PRIOR WRITTEN ...
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