O'Reilly logo

The Brain Sell by David Lewis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11The Ultimate Brain Sell

Today computer technology is being designed to apply traditional human techniques of interactive persuasion, to extend the reach of humans as interactive persuaders. This is new territory, both for computer technology and for human beings.

B.J. Fogg, Persuasive Technology

Over the next few years, advertising and marketing will increasingly be generated by computers and disseminated to consumers without the need for any human intervention. This is not to say, of course, that humans will have no part to play in the process. The development of an overall advertising and marketing strategy will still be in the hands of flesh-and-blood specialists. It is they and not computers who will decide where and how brand messages ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required