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The Brain Sell by David Lewis

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9When Your Television Watches You

Advertising… is both the creator and perpetuator of the dominant attitudes, values, and ideology of the culture, as well as the social norms and myths by which most people live… [it] helps to create a climate in which certain attitudes and values flourish and others are not reflected at all.

Jean Kilbourne, “The more you subtract the more you add

As people watch television, in many homes their television will be watching them back. These sets belong to viewers who are paid to allow cameras to be installed either inside or beside their television, to record not only what but how they view: how often they change channels, whether they continue watching or change channels when commercials are shown, what other ...

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