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The Brain Sell by David Lewis

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8The Power of Subliminal Priming and Persuasion

We have lots of choices. Or do we? What and how much we consume stems more from unconscious choices than from mindful deliberation. Advertising capitalises on this automaticity to exploit the insatiable need for fulfilment that burdens many modern humans in industrialised countries.

Erika Rosenberg, “Mindfulness and Consumerism1

Over a six-week period in the summer of 1957, some 50,000 people supposedly became the unknowing victims of a remarkable experiment in mind control. When the news broke, the American public was outraged, a short-lived, multimillion-dollar business was created, and a perfect storm of media hysteria was provoked. Yet the experiment that created the controversy never in fact ...

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