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The Brain Sell by David Lewis

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1When Science Met Selling

More thought, more effort, and more money go to advertising now than have gone into any other campaign to change the social consciousness.

Jean Kilbourne (2005)1

Advertising is an ancient art. Merchants in the early city-states would verbally extol the virtues of their wares to passers-by, or employ street criers, “chosen for their mellifluous voices and clear elocution,”2 to sing their products’ praises in the streets. There are obvious reasons for the development of advertising—as digital marketing specialists Damian Ryan and Calvin Jones put it in the modern age:

There are few certainties in the world of business, but one thing’s for sure: if you don’t let your customers know about your business, you won’t stay in ...

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