CHAPTER 22COMMUNITY AGREEMENTS
I am of the opinion that my life belongs to the whole community, and as longas I live it is my privilege to do for it whatever I can.
—George Bernard Shaw
Organizations, large and small, do not usually think in terms of George Bernard Shaw’s service orientation. Their relationship to the community they inhabit is not uppermost in their minds. As Scott Peck says in The Road Less Traveled, “Many are called, few choose.”9 Of course, savvy businesspeople understand the PR implications of the negative media attention generated when local concerns are ignored. There are clearly downside PR consequences when sensitivity and awareness of local concerns is absent. On the other hand, untapped positive local PR potential ...
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