Establishing an Online Presence
Distribution and promotion and promotion used to be the big hurdles for recording artists, and that was why they needed to make deals with record companies. Now distribution is easy, thanks to the Internet. An Internet distribution strategy has two parts: your own personal website and as many music distribution and broadcast sites as you can manage. Always have your own personal site with photos, contact information, and links to where fans can hear and purchase your music. This increases your search engine presence, and it makes it easy for fans to find you. Do please resist the urge to make this a typical overproduced site full of special effects and animations and dark, barely readable color schemes; this guarantees ...
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