“The Blue Line Imperative is compelling, fun and provocative. It is a must-read!”W. Chan Kim, bestselling author of Blue Ocean Strategy, The BCG Chair Professor of INSEAD and the Co-director of the INSEAD Blue Ocean Strategy Institute
“Professors Kaiser and Young bring a unique, entertaining and irreverent approach to teaching executives what it really means to create value – including the dangers of relying on conventional wisdom about performance measurement.”Tim Koller, author of Valuation: Measuring and Managing the Value of Companies
“Kaiser and Young introduce a fresh perspective on what value really means and how to manage toward it. This is an indispensable new look at the most important business issue all companies face.”Merlin Swire, ...
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