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The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition

Book Description

The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News

The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world's largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning against common mistakes.

More than ever before, accurate reporting is crucial, as increasing numbers of people and institutions are affected by what happens on Wall Street, and information can move global markets. The Bloomberg Way: A Guide for Reporters and Editors details both the preparation and production aspects that produce great news, and provides an inside look at the methods used by an elite financial reporting institution. The book goes well beyond "Journalism 101" to provide guidance specific to business and financial reporting, empowering reporters and editors to develop their own methods within the guidelines of solid, ethical reporting. Topics include:

  • Style, voice, jargon, and why good writing matters

  • Stocks, bonds, currencies, and covering markets

  • Debt, earnings, M&A, and reporting on companies

  • Government financing, opinion polls, and following the money

  • The book also provides guidance on taking an idea from pitch to publication, and includes extensive information on public responsibility, libel, transparency, and other ethical issues. Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately and informatively. The Thirteenth Edition of The Bloomberg Way: A Guide for Reporters and Editors is the definitive guide to reporting and editing the story of money and finance.

    Table of Contents

    1. Introduction
    2. Acknowledgments
    3. Chapter 1: The Bloomberg Way
      1. Guiding Principles
      2. Ethical Standards
    4. Chapter 2: The Five Fs
    5. Chapter 3: The Four-Paragraph Lead
      1. Headlines
      2. Leads
      3. Size and Scope
      4. Reinforcing the Lead
      5. Quotations
      6. Details
      7. Nut Paragraphs
      8. To Be Sure
    6. Chapter 4: Show, Don’t Tell
      1. Characterizations
      2. Assertions
      3. Anecdotes
    7. Chapter 5: Writing Well Matters
      1. Precision and Brevity
      2. Jargon
      3. Clichés
      4. Word Echoes
      5. Tense and Voice
      6. Concise Writing
    8. Chapter 6: Preparation
      1. How to Prepare
      2. Source Development
      3. Curtain-Raisers
      4. Templates
    9. Chapter 7: Headlines
      1. Improving Headlines
      2. Headline Style
      3. Grammar and Punctuation
      4. Stand-Alone Headlines
      5. Story Subheads
      6. Avoiding Headline Errors
    10. Chapter 8: Covering News
      1. Breaking News
      2. News Releases
      3. Attribution
      4. Anonymous Sources
      5. Corrections
      6. Sending Corrections
      7. Rumor and Speculation
      8. Media Summaries
      9. Story Mechanics
      10. Complete Coverage
    11. Chapter 9: People
      1. Interviewing
      2. Obituaries
    12. Chapter 10: Enterprise
      1. Idea to Story
      2. Preparing a Pitch
      3. Types of Enterprise
      4. Reporting
      5. A Model of Reporting
      6. Writing the Story
    13. Chapter 11: Ethics
      1. Working for Bloomberg
      2. Covering Bloomberg
      3. Fairness
      4. Public Responsibilities
      5. Endorsements and Paying Our Way
      6. Plagiarism
      7. Access
      8. Transparency
      9. Accuracy
      10. Contests
      11. Conduct
      12. Libel
      13. Red Flags
      14. Avoiding a Libel Claim
    14. Chapter 12: How We Work
      1. Reporters
      2. Interviewing
      3. Accuracy
      4. Editors
      5. Editing Checklist
      6. Bloomberg First Word
      7. Going Online
    15. Chapter 13: The Data Advantage
      1. More News-Inspired Functions
      2. Functions for Markets
      3. Functions for Stocks
      4. Functions for Bonds
      5. Functions for Currencies
      6. Functions for Commodities
      7. Functions for Companies
      8. Functions for Economies
      9. Functions for Government
    16. Chapter 14: Five Easy Pieces
    17. Chapter 15: Markets
      1. How to Cover Markets
      2. Four Pillars of Market Reporting
      3. Writing Market Leads
      4. Keeping Stories Fresh
      5. Technical Analysis
      6. Markets Enterprise
      7. Stocks
      8. Themes for Stocks
      9. Bonds
      10. Government Bonds
      11. Themes for Government Bonds
      12. Corporate Bonds
      13. Themes for Corporate Bonds
      14. Swaps
      15. Money Markets
      16. Currencies
      17. Covering Currency Markets
      18. Themes for Currencies
      19. Commodities
      20. Themes for Commodities
    18. Chapter 16: Companies
      1. Market Perspective
      2. Debt
      3. Earnings
      4. Mergers and Acquisitions
      5. Valuation
      6. Value Comparisons
      7. Financing
      8. Initial Public Offerings
      9. Bond Sales
      10. Repurchases and Dividends
      11. Company Exclusives
    19. Chapter 17: Economies
      1. Covering Economies
      2. Economy Enterprise
    20. Chapter 18: Government
      1. Follow the Money
      2. Financing Government
      3. Opinion Polls
      4. Government Exclusives
    21. Chapter 19: Grammar
      1. Agreement of Subject and Verb
      2. Commas
      3. Hyphens
      4. Only
      5. Which and That
      6. Has and Have
      7. Who and Whom
    22. Chapter 20: Words and Terms
    23. End User License Agreement