Index
A
accuracy of data quality, 19
advertising, direct marketing
communication methods, 1
agent-based simulation, 160, 163-172
model assumptions, 168
AHP (analytic hierarchy process), 136-137
triangular fuzzy numbers, 138-140
supplier selection, 217
Air Deccan, 92
analytic cognitive processes, 37-38
analytics
agent-based simulation, 160, 163-172
defining, xi
geographic analytics, 125
unstructured data, 18
anchoring bias, 35-39. See also de-bias techniques research study
CRT, 37-
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