1. Introduction: Why Did You Buy This Book?
I don’t know why you bought this book.
It’s the 21st century, this is a book, and books are dead. You would think someone buying a book about technology would know that. And it’s not like this is the next great American novel. This is a technology theory book. About interfaces. Cue your boredom and regret.
Well, maybe you purchased this book because it is expanded from one of the most shared design essays in the past decade. Maybe you saw my keynote at South by Southwest that some called the best of the year. Or maybe you just ignored comments like this on the Internet:
“This guy is a clown.”
That’s ...
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