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The Best Digital Marketing Campaigns in the World II

Book Description

In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising.

Table of Contents

  1. Cover
  2. Title page
  3. Imprint
  4. Table of contents
  5. Acknowledgements
  6. About this book
  7. Digital marketing is dead – no it’s alive – no it’s all integrated now... eh?
    1. Case Study 1: Volkswagen BlueMotion Roulette
    2. Case Study 2: How social saved water
    3. Case Study 3: Oxford and Cambridge Boat Race
    4. Case Study 4: Faktum Hotels
    5. Case Study 5: Jetblue Getaways
    6. Case Study 6: Heinz Beanz for Grown Upz
    7. Case Study 7: Harley-Davidson’s Open Road Festival
    8. Case Study 8: Mcdonald’s. Our food. Your Questions
    9. Case Study 9: Heathrow Boutique
    10. Case Study 10: Activia
    11. Case Study 11: Deutsche Telekom
    12. Case Study 12: Nike 10k Run
    13. Case Study 13: Red Bull Stratos
    14. Case Study 14: Chickasaw Country
    15. Case Study 15: Barclaycard ‘Toys Unleashed’
    16. Case Study 16: Avaya
    17. Case Study 17: Bodyform
    18. Case Study 18: Koozai
    19. Case Study 19: KWV 3 Brandy
    20. Case Study 20: Britain’s Best Office Dog
    21. Case Study 21: Ikea: Moving the Store
    22. Case Study 22: Green for Go!
    23. Case Study 23: The Tweet Shop
    24. Case Study 24: O2 Rugby
    25. Case Study 25: Samsung Facebook Activation
    26. Case Study 26: Lufthansa Boeing 747-8
    27. Case Study 27: Fortnum & Mason
    28. Case Study 28: Louisville Slugger
    29. Case Study 29: Screwfix
    30. Case Study 30: Polowers
    31. Case Study 31: Peugeot: Let Your Body Drive
    32. Case Study 32: Hobart: Get Back to Scratch
    33. Case Study 33: Freshersfields.com
    34. Case Study 34: Naturevalley Trailview.com
    35. Case Study 35: ‘The Walking Dead’ kill count
    36. Case Study 36: 8a Store
    37. Case Study 37: UEFA Europa League
    38. Case Study 38: Digicel
    39. Case Study 39: Axe Wingman
    40. Case Study 40: BBC Africa
  8. What’s Next?
  9. Index
  10. Full imprint