The Benefits of Sustainability-Driven Innovation
The majority of managers who say that their company’s sustainability activities have added to profits also say that sustainability has led to business model change.
BY DAVID KIRON, NINA KRUSCHWITZ, MARTIN REEVES AND EUGENE GOH
WHAT CONNECTS CORPORATE sustainability with business profits? According to our 2012 global executive survey on sustainability, an important factor is business model innovation. Managers who say that their company’s sustainability activities have added to the company’s profits are more than twice as likely to say that sustainability has caused their organization to change their business model than not. (See “The Importance of Business Model Innovation.”)
THE IMPORTANCE ...
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