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The B Corp Handbook by Andrew Kassoy, Bart Houlahan, Jay Coen Gilbert, Ryan Honeyman

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2Ten Benefits of Becoming a B Corp

Typical Outcomes for You and Your Business

In addition to B Corps’ importance to the big picture, there are ten benefits to becoming a Certified B Corporation that relate more directly to you and your business. For example, B Corp certification sets you apart as a thought leader, distinguishes your business in a crowded market, and helps associate your brand with some of the most socially and environmentally responsible companies on the planet. The particular benefits that are most attractive to you will vary depending on your industry, your goals and objectives, and where you are in the life cycle of your business (e.g., whether you are seeking capital, entering a new market, or planning for succession).

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