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The B Corp Handbook by Andrew Kassoy, Bart Houlahan, Jay Coen Gilbert, Ryan Honeyman

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1Overview

Using Business as a Force for Good Is Good for Business

Before launching into the main content of this book, it is important to get one thing clear from the start: using business as a force for good is good for business. One of the most persuasive arguments for increasing your company’s social and environmental performance is that you will save money, enhance profitability, and generate more business value. If you or others in your company, such as the CEO, CFO, or an influential board member, are skeptical about anything that hints of “green” or “socially responsible,” then this section will give you a brief snapshot of the bottom-line, business case for sustainability.

Indeed, a veritable who’s who of thought leaders such as Accenture, ...

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