CHAPTER 2
ATTENTION, THE STORY SO FAR
WHAT ATTENTION IS AND ISN’T
Every business is an engine fueled by attention. In the farms and fields of primitive societies, and in the factories of the Industrial Revolution, physical manpower drove the economy. In the information era, knowledge was power—the more a company had, the more successful it could be. But now, as flows of unnecessary information clog worker brains and corporate communication links, attention is the rare resource that truly powers a company. Recognizing that attention is valuable, that where it is directed is important, and that it can be managed like other precious resources is essential in today’s economy.
Although a large body of literature on attention exists in the fields ...
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