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The Attack of the Unexpected by Magnus Lindkvist

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In a 2010 survey by IBM of over 1,500 CEOs worldwide, two words crop up repeatedly: complexity and uncertainty. This has been “the new normal” for companies around the world for the past decade. Where markets were once local, stable and predictable, they are increasingly volatile, complex and subject to competition from the most unlikely places. Deloitte’s Centre for the Edge showed that asset-wide profitability has ...

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