About the Authors
John Gerzema is a bestselling author and an internationally known social theorist on consumerism and its impact on growth, innovation, and strategy. As a consultant to corporate leaders, he is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new customer interests and demands.
Gerzema's first book, The Brand Bubble, predicted changes in consumer attitudes that preceded the financial crisis and was number three on Amazon's best business books of 2008 and Strategy + Business's best marketing books of 2009. Gerzema's analysis of consumer behavior has been widely cited in such publications as the Journal of Consumer Psychology and Kotler and Keller's Marketing Management. His next ...
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