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The Art of Action: Leadership that Closes the Gaps between Plans, Actions and Results by Stephen Bungay

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INTENT AND MAIN EFFORT

What is important here is as much what strategy development does not do as what it does do. The need is in part to leave well alone. To understand what strategy could be in an environment characterized by friction, we are seeking a minimalist definition of its most essential elements.

Essentially, a strategy has to articulate an intent. An intent is the decision to do something now (a task) in order to achieve an outcome (a purpose). The decision will be a function of the situation and the aim. A good analysis of the situation will result not simply in a description of things that are going on, but insight into the basis of competition, the center of gravity of the business. Strategy is essentially an intent rather than ...

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