The Art of Modern Sales Management: Driving Performance in a Connected World

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Social Media Marketing for Sales Managers

Glenn Raines

The emergence of social media and social media networking in recent years is presenting sales managers with unprecedented opportunities to lower the cost of new customer acquisitions, retention, and loyalty. Furthermore, the technical functions behind social media marketing allows peers to share relevant and valuable content so your company benefits from being referred within already established trust relationships. This chapter will provide an overview of some of the basic principles, tactics, ...