INTRODUCTION Planning, Thinking, and Learning
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“Don’t squeeze the club too tightly. Don’t think about everything I told you; just play with it and swing. Let the feeling come to you.” These are some of the instructions given to me on how to swing a golf club.
MY BOOKCASE HAS MANY GOOD BOOKS about business planning, strategy, and leadership. Many of them have served me well throughout my career as an executive and strategic planner both in a major corporation and as a management consultant. So what is it that would drive me to write another book on those subjects, and why should you take time to read it? The short answer is to address a failure that I have witnessed that has cost companies and organizations a great deal—the failure to think ...
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