O'Reilly logo

The Art of Business by David McIntosh, Stan Davis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER SEVENFind theArtistic inEverythingYou Do

Everything has an aesthetic and can be undertaken with artistry. Or, more precisely, everything can have an aesthetic if we choose to give it one, and that includes everything in business and in our work. We’re accustomed to sensing an aesthetic when painters capture landscapes, musicians play harmonies, and actors create memorable characters. We’re less used to sensing artistry when dentists fill cavities, assembly lines run perfectly, and salespeople satisfy customers. It’s there to be had in routine and useful activities, though it takes conscious effort.

Adding an aesthetic to our business activities brings elements like beauty and balance, meaning and enjoyment to them, and all business activities ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required