Chapter 5Choosing the Perfect Restaurant

Always make areservation!

Deciding where to take a client for your business lunch is more important than you might think, especially when you consider how much is communicated by your choice. If you’ve ever dined at a restaurant with patio seating near a fountain or a parking lot, then you can imagine what it must be like to try to discuss business at a rock concert! The noise from a fountain will have you shouting your business, and any hope of bonding or intimacy will be lost.

The restaurant you choose reflects not only your character and personality, but also shows your client how much regard you have for them. If it is the first time you are taking a particular client to lunch, play it safe. Choose ...

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