Chapter 3First Meetings: The Business “Date”

Avoid an awkward firstmeeting by picking upyour clients at their office.

Whether you are male or female, and whether your client is male or female, creating business relationships can sometimes be as awkward as dating. You probably know a few people who don’t actively date because they are afraid of being “shot down” when asking someone out. Well, that’s a luxury you can’t afford in business. You must be willing to take the initiative, and dive right in.

Put yourself in your client’s position. He or she is at his or her office, with plenty of work to do. They have dozens of friends and associates with whom they can book a lunch date. Why, then, should they take the time to meet you—someone new who ...

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