Cover by Rand Fishkin, Jessie Stricchiola, Stephan Spencer, Eric Enge

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The SEO Industry on the Web

SEO-specific blogs, forums, and social networking communities are almost always abuzz with new information and insights on the topic of SEO. Following this online community closely can help you increase your SEO knowledge and keep your skills sharp.

Blogs

A significant number of people in the SEO industry regularly publish high-quality content about SEO and web marketing. This provides a great resource for newcomers who want to learn, and even for experienced SEO practitioners, who can pick up tips from others. However, it should be noted that not all top-notch SEO pros monetize their tactics by publishing them, preferring instead to keep much of their expertise close to the chest.

The reality is that SEO is a deep and complex topic, and the opportunities for learning never stop. That is one of the most rewarding aspects of the profession—and fortunately, the large number of blogs about SEO and web marketing in existence make it easy to research the profession on a regular basis.

However, just about anyone can create a blog and start writing about SEO with self-appointed authority. There is a big difference between someone publishing something and what he publishes actually being true. Many people have been able to create consulting businesses out of “flash in the pan” service offerings rooted in opportunism, as opposed to experience and love of the mystery, dynamism, and challenge of search. However, as the economy shakes itself out to rebuild, so too will ...

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