SEO is rapidly evolving. Search engines are constantly changing their algorithms, and new media and technologies are being introduced to the Web on a regular basis. Staying current requires an ongoing commitment to research.
One of the easiest ways to research what is happening in the world of SEO is to study the websites and periodicals that cover SEO in detail, but ongoing testing of SEO hypotheses should also play a role.
A large number of online sites cover the search marketing space. Here is a short list of some of the better-known ones:
Each of these sites publishes columns on a daily basis, with Search Engine Land and Search Engine Watch publishing multiple posts every weekday. The columns are typically written by industry experts who have been chosen for their ability to communicate information of value to their reader bases. SEOmoz also provides a wide range of tools and resources for SEO practitioners.
Search engine representatives sometimes actively participate in forums, or publish blog posts and/or videos designed for webmasters. The main blogs for each of the three major search engines at the time of this writing are:
The search engines use these blogs to communicate official ...