Conclusion

Social media and user engagement have become significant factors for those practicing SEO. Links may still be the strongest source of signals to search engines, but these new factors are already important and may gain additional weight over time as the search engines learn to use them better. A balanced SEO strategy needs to take social media, user data, and document analysis techniques into account.

In summary, publishers must seriously consider these four areas as a part of their web promotional strategies:

  1. Participating in social media communities

  2. Providing an engaging user experience

  3. Offering unique and differentiated content

  4. Building a brand

Finding the right balance of these areas is already proving important for improving conversion rates and SEO results for publishers, and they will only get more important over time.

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