Conclusion

By now you should be aware that a search engine–friendly website is the first step toward SEO success. In the next chapter we will demonstrate how links are also a critical piece of the SEO puzzle—particularly when targeting highly competitive terms. However, if you have not made your site crawler-friendly and optimized, all of your other efforts—whether they be link development, social media promotion, or other tactics to improve search visibility and increase search traffic—will be wasted. A website built from the ground up to optimal specifications for crawler accessibility and top rankings is the foundation from which you will build all SEO initiatives. From this solid foundation, even the loftiest of goals are within reach.

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