Index

Note: Page numbers in italic indicate figures.

Ace of Spades trailer (hypothetical film), effects in 137-8

action: and edits 79, 81-2; motivation of 9-10, 24-30

advertising: short form video content as 2-3, 10; on television 15

Alter, Adam 157-8, 159

Altobello, Stephen 110

ambient vision 132, 153

American Hustle trailer, music in 104-5, 105

analogous color schemes 167, 168

anger, red and 160

animals, emotional response to 62

antagonist 73, 76

"anthem spot" 58-9

Apocalypse Now (film): color in 164; music in 103

attention: attracting 9, 10-13, 27-8; editing for directing 78-9; in exchange for emotional response 14-15; images and 38, 51-8; sound effects to draw 112-13

Auden, W.H. 133

audio track see music; sound effect(s)

Bach, Johann Sebastian 94 ...

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