Book description
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:
- The history of type;
- Terminology;
- Classification;
- Measurement;
- Spacing;
- Alignment;
- Legibility;
- Hierarchy;
- Layout and Grids;
- Page Elements;
- InDesign tools and style sheets.
Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- PREFACE
- 01. A BRIEF HISTORY OF THE ALPHABET AND TYPE
- 02. LETTERS AND THEIR CHARACTERISTICS
- 03. INDESIGN® SOFTWARE BASICS
- 04. THE MECHANICS OF TYPE
- 05. SETTING DISPLAY TYPE
- 06. OTHER TYPOGRAPHIC ELEMENTS
- 07. TYPOGRAPHIC HIERARCHY
- 08. LAYOUT AND STRUCTURE
-
09. PAGE ELEMENTS AND SPECIFICATIONS
- Heads and Subheads
- Body Text
- Tabular Material
- Callouts and Pull Quotes
- Extracts/Block Quotations/Excerpts
- Captions
- Author Bylines
- Footnotes/Endnotes
- Running Heads and Footlines
- Folios (Page Numbers)
- Multi-Page Formats
- Pacing
- Type Specification
- Manuscript Mark-Up
- Proofreaders’ Marks
- Assignment: Type Specimen Book
- Assignment: Design History Booklet
- 10. USING INDESIGN® STYLES
- GLOSSARY
- INDEX
Product information
- Title: The Art of Type and Typography
- Author(s):
- Release date: October 2017
- Publisher(s): Routledge
- ISBN: 9781315301532
You might also like
book
Design Elements, Typography Fundamentals
Explore the fundamentals of typography with this practical new guide.
book
Typography, Referenced
Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design …
book
Visual Language for Designers
Within every picture is a hidden language that conveys a message, whether it is intended or …
book
Design Elements, Third Edition
This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with …