The Art of Client Service

Index

1. 4A's

 

1. “Accident in art”
2. Account(s):
   1. “going rogue” with
   2. loss of
   3. pursuit of
   4. in review
3. Account management:
   1. basic
   2. role of
4. Account person:
   1. as client's partner
   2. guiding principles of
   3. ideas and
   4. integrity and
   5. interview for
   6. judgment and
   7. partnership and
   8. qualities of good
   9. role of
5. Account Planning department
6. Advance scouting, presentation room and
7. Advertising:
   1. assignment
   2. brand
   3. collaboration and
   4. DRTV
   5. falling into
   6. great work and
   7. ideas and
   8. meetings and
   9. result, intended
   10. roles of
   11. TV ad schedule
8. Advertising Age
9. ADWEEK
10. Agency:
    1. choosing
    2. firing of
    3. new business and
    4. non-compete agreements
    5. turnover
11. Agency fee
12. “Agency of the year”
13. Agency search, client and
14. Agenda:
    1. meetings and
    2. PowerPoint presentations and
15. Agreement, client
16. American Association of Advertising Agencies
17. American Express
18. Ammirati & Puris
19. Anheuser-Busch brand
20. Apple's 1984
21. Attitude, new business and
22. Audience. See also Customer(s)
    1. Budweiser's
    2. creative briefs and
    3. culture and
    4. target
23. AV equipment

 

1. Backer, Bill
2. Bates, Suzanne
3. Berkun, Scott
4. Best practices
5. Bets, placing
6. Billable rates
7. Blame, taking
8. BMW
9. Brain Surgery for Suits
10. Brand:
    1. colors and
    2. living the client's
11. Brand advertising
12. Brand positioning assignment
13. Branson, Richard
14. Brief(s):
    1. brevity and
    2. brilliance and
    3. client's perspective and
    4. example of
    5. guidelines for
15. Brief amnesia
16. Bronner, Michael
17. Budget
    1. control of
    2. overruns
18. Budweiser commercials
19. Business, understanding
20. Business problem
21. Buzz, creation of

 

1. Career:
   1. as calling
   2. challenges in
   3. trajectory of ...