The Art of OpportunityReader's Journey

To help the reader better understand and, ultimately, craft new growth opportunities, The Art of Opportunity has been structured around the idea of a “Reader's Journey.” This journey introduces concepts, demonstrates principles, and presents activities in a way that allows the reader to both understand and practice the art of opportunity. While we recognize that there are virtually an unlimited number of routes to find new growth, we hope the lessons learned along the way will enable the reader to more successfully explore and create their own growth journey. The “Reader's Journey” includes:

  1. Core concepts: with supporting illustrations and diagrams.
  2. Inspirations: examples of how other organizations have put the concepts into practice to generate breakthrough growth.
  3. Sparks: tactics that encourage the reader to reflect on the concepts in relation to their own growth journey.
  4. Activities: “Learn-by-doing” workshop-based exercises designed to guide your team through the growth process.
  5. Templates: simple visual formats (found at the end of each section) for assembling and presenting key findings generated during your growth journey.
Figure depicting the reader's journey that includes artful innovation, discovering the new growth opportunity, crafting the strategy, launching the venture, and mastering the art.

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