Chapter 5
Designing and building a new growth business is inherently challenging. The process presented in The Art of Opportunity will help you overcome some of these challenges by executing specific steps and activities. But as the master of any craft knows, excellence is not just knowing what to do, but also understanding how to do it. Business design thinking offers a set of underlying principles that, when combined with the strategic innovation process, will increase the speed, efficiency, and quality of your outcome.
What Is Business Design Thinking?
Broadly Defined, business design thinking is a method-based approach for solving business problems and creating business solutions. It is a way of working based on the idea of identifying and articulating clear goals that are achieved by focusing on audience needs (customer, user, stakeholder, etc.). Delivering on these goals involves engaging multidisciplinary teams with visual thinking methodologies to explore and formulate strategy. During the process, continuous iteration (learning by doing) enables the team to rapidly test ideas and make adjustments based upon their learning. Business design thinking works well with strategic innovation because it opens new channels to creativity, actively engages participants and stakeholders, builds clarity and consensus, and accelerates the speed to market.
Foundation of Business Design ...
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