Contents

Introduction: The Digital Revolution Gets Physical

Chapter 1: Gearheads Get No Respect

Love at First Sight

Getting over the Wall

What I Discovered in America

Executive Takeaways

Chapter 2: Since the Potter’s Wheel, the Most Important Tool in History

CAD History from the Cavemen in a Nutshell

Cloud Looms over the Picnic

I Looked up at the Cloud . . . and Saw the Ball Heading Straight at Me

Executive Takeaways

Chapter 3: A Million Engineers on the March

We Set Out to Stop Reinventing the Wheel . . . and Ended up with Something Unexpected

Four Flywheels Driving Open Engineering

Bottom Line: This Revolution Is Bottom Up

Executive Takeaways

Chapter 4: New Culture, New Tools Converge in the Cloud

All Heads Converge in the Cloud

Wrapping Heads around a New Business Model

The Exciting Part

Executive Takeaways

Chapter 5: Design Challenge

Who’s Taking the GrabCAD Challenge?

General Openness

Sketching out a New Model for Design: Key Word Is “Collaboration”

If Big, Start by Opening Inward

Start-Ups: You and Whose Army?

It May Look Good on Paper . . .

Executive Takeaways

Chapter 6: Here’s My Prototype; Please Kick the Crap Out of It

Virtual Is Virtuous . . .

. . . But We Still Need to Get Physical

Executive Takeaways

Chapter 7: Manufacturing

No More Colored Collars?

Offshoring: Amazingly Enough, It Works . . . So Far

Homemade: Now It Just May Be Viable

Robots That Speak CAD

The Earth Becomes Flat

Making “The Old Man” Virtual

What’s the Outcome?

Executive Takeaways

Chapter 8: Marketing ...

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