The Art of Membership: How to Attract, Retain and Cement Member Loyalty

List of Tables, Figures, and Exhibits

Tables

Table 1.1:	Primary Reasons to Join and Renew
Table 1.2:	Defining Member Benefits
Table 1.3:	Drivers of APTA Membership
Table 1.4:	Reasons for Not Renewing Membership
Table 1.5:	Asset Audit Template
Table 2.1:	Reasons for Dropping Membership
Table 2.2:	Getting Lapsed Members to Rejoin
Table 3.1:	Brand Attributes Survey
Table 4.1:	What Is the Next Best Alternative (NBA) to Your Product?
Table 4.2:	Pricing Worksheet
Table 4.3:	HIMSS Organizational Affiliate Membership
Table 4.4:	HIMSS Individual Membership Program
Table 5.1:	Scoring Model
Table 5.2:	Calculating the Lifetime Value of a Member
Table 6.1:	Member Involvement and Promotion
Table 8.1:	Problem—Feature—Outcome ...