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The Art of Membership: How to Attract, Retain and Cement Member Loyalty by Sheri Jacobs

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Chapter 8

Be a Problem Solver

A few years ago, while training for the Boston marathon, I injured my iliotibial (IT) band. It is a common knee injury found in runners who train on a track or who haven’t warmed up properly before a long run. Although I knew the injury wasn’t too serious, it was only four weeks until my race, and I was concerned I wouldn’t heal in time. I knew that I needed to address the problem as soon as possible.

With a referral from my doctor, I immediately made an appointment with a physical therapist. Within a few minutes of my arrival, my physical therapist reviewed my medical history and examined my symptoms. She assessed the situation by asking me some questions about what may have caused the injury. She also assessed ...

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